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See AllThe Comics Industry Better Listen: The Popularity of Ultimate Marvel and Absolute DC Comes Down to One Word
I’m a big fan of Marvel’s New Universe myself. The New Universe is original. I dislike Marvel’s Ultimate and DC’s Absolute universes because of a business principle called line extension. Line extensions confuse customers and that’s exactly what happens when Ultimate and Absolute come to mind. Plus they aren’t as aesthetically pleasing as the core brands (Batman is too big and has an axe and Wonder Woman comes from Hell, no such place). You won’t catch me buying this stuff.
SRMember replied to C,
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