A creative new website reimagines Euphoria.
Through its newer titles, A24 has gained more and more mainstream success. When it began, the company first distributed smaller films such as Ginger & Rosa and The Spectacular Now. A24 went on to put out Oscar standouts including Moonlight and Room, until breaking out more noticeably into the arthouse horror landscape with Ari Aster’s Hereditary and Midsommar, as well as Robert Eggers’ The Witch and The Lighthouse. This year, the distribution company is behind high-budget and hit films such as Everything Everywhere All at Once.
Now, an artist renders the fantastical world of A24 as a Disney-style theme park on a new website. Illustrator Cristina Spanò deems this imagined amusement park rendering themed water slide called “Winslow and Wake’s Wild Ride,” and a “May Queen’s Twisted Maypole” swing ride after Aster’s Midsommar. Even the park’s illustrated occupants hail from the company's films in the A24 Land drawings, including a ghost balloon vendor reminiscent of Casey Affleck’s ghost from A Ghost Story and a random lobster likely referencing The Lobster. The A24 Land website home page reads:
In 1955, Walt Disney channeled the magic of his movies into a theme park and set a standard for family-friendly entertainment. So what if you applied the same formula to a studio with a bit more grit? Welcome to A24 Land, with thrills and chills you won’t find at the Magic Kingdom.
The distinctive description alludes to common rhetoric spouted by A24 film enthusiasts: that the company’s films are “gritty” and “raw.” Despite the studio’s growing success, many vehemently defend A24 as an anti-mainstream distribution company. They've even coined the term “A24 vibes” to refer to both A24 and non-A24 films that fit the unique aesthetic seen in the company's various projects.
Does this new theme park illustration have the A24 vibes that those who love the films so covet? Its introduction certainly claims to. Its bright colors may indicate otherwise, though they do appropriately bring in the Disney World sensibility. All told, the new website smartly represents the growing popularity of A24 in recent years. Though this theme park idea is unlikely to be actualized, it will be interesting to see whether the artist expands upon the idea and if those who feel ionately about the A24 movies glom onto it or not.
Source: A24 Land
